Store Program Information

Introduction:

In order to maintain the integrity of the Stone Blade Entertainment (“Stone Blade”) brand, we have established a Minimum Advertised Price (MAP) Policy for retailers/e-tailers of Stone Blade products to protect and support all retailers, as well as Stone Blade consumers. The intention is not to interfere with Stone Blade retailers’ businesses, but rather to enable them to have sustainable business practices by allowing for reasonable profit margins.

Right to Discontinue Business:

Stone Blade, in its sole discretion, reserves the right to discontinue doing business with any reseller that advertises any product covered by this MAP policy at a price lower than the MAP. 

Guidelines:

This policy covers Stone Blade’s full product line. Stone Blade may, in its sole discretion, modify the list of included products from time to time. For all Stone Blade product, the MAP is set at 80% of MSRP. This policy takes effect on Jan 6, 2023.  

Stone Blade believes in maintaining a well-regulated and fair marketplace for all its authorized resellers. Therefore, this MAP policy applies only to advertised prices, not the actual price at which MAP products are sold or offered for sale to an individual in-store or over the telephone. 

Advertising Guidelines:

This MAP policy applies to all advertisements of Stone Blade products in all media, including but not limited to flyers, posters, coupons, mailers, inserts, magazines, catalogs, television, and public signage, as well as internet websites, social media sites, apps, or any other electronic media.

The MAP policy does not apply to solely on-premises or in-store advertising that is not distributed to customers.

Website features such as “click for price," automated “bounce-back” pricing emails, pre-formatted email responses, forms, automatic price display for any items prior to being placed in a customer’s shopping cart and other similar features are considered “advertising” under this MAP policy.

However, it is not a violation of this MAP policy to advertise that a customer may “call for price” or “email for price," or to use similar language, specifically with respect to Stone Blade products, as long as no price in violation of this policy is listed.

This MAP policy also applies to any activity which Stone Blade determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP policy, such as solicitations for "group purchases" and the like.

It is not a violation of this MAP policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; as long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP policy.

From time to time, Stone Blade may permit resellers to advertise MAP products at prices lower than the MAP retail price. In such events, Stone Blade reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.

Enforcement:

If a dealer with multiple store locations violates this MAP policy at any one store location, or on any associated website, then Stone Blade will consider this to be a violation by the dealer.

Stone Blade reserves the right to cancel any pending orders, restrict future orders, or suspend dealers' accounts if Stone Blade reasonably believes:

i. a dealer has violated the provisions of this policy; or

ii. a dealer intends to violate this policy.

Stone Blade is solely responsible for determining whether a violation of the MAP policy has occurred, as well as determining appropriate sanctions. Waivers to this MAP policy may be granted in Stone Blade’s sole discretion in writing, solely by Stone Blade’s executive officers. No other Stone Blade employees are permitted to make any waivers of this MAP policy.

Dealers are expected to provide reasonable cooperation in any Stone Blade investigations regarding possible MAP policy violations. Hindering, obstructing, delaying, or otherwise failing to cooperate with a Stone Blade MAP policy investigation is a violation of this MAP policy.

The MAP policy will be enforced by Stone Blade in its sole discretion and without notice. Dealers, distributors, and resellers have no right to enforce the MAP policy. Violations of this policy may result in any of the aforementioned sanctions up to and including termination of our business relationship, as well as any available remedies at law.